With that, some strengths and weaknesses of General Mills are the following from a SWOT analysis due to customer satisfaction.
The net income was thirty percent higher in 2003 than previous years since it became seventy hundred sixty million
General Mills is one of the largest consumer foods companies in America in todays modern society
The company has a strong name brand
Consumer food is the biggest revenue that the company had to date
The company has a good marketing strategy by having events, direct mail with customers while advertising world wide
Prices are high
Hard to obtain shares in European countries
General Mills has not been able to get into the market in India, which one of the biggest markets
Required production is not being met on schedule, analyzing future for the company
Expand production to countries
Increase strength in name brand
Improve employee relations
Expand production in Canada
Market to younger customers
With the above SWOT analysis, it is apparent that General Millss Value Proposition is about customer intimacy because they feel customers come first. General Mills knows their customers want something more than the normal merchandise. This is why they want to expand production in other countries in order to reach a broader audience. Therefore, they came up with a product strategy that will reach out to customers that are looking for General Mills products.
General Mills did understand being an individual does not necessarily mean that you are of white, black, red, brown, or yellow complexion because they knew their customers came from all over the world. The term individual has no racial insinuations for virtually people trace their roots from distinct nationalities, races and ethnic groups and this complication alone can cause innumerable perplexed things. Therefore, it is recommended that the company should appeal to younger audiences especially those of difference races. The brands that they will make in the future should appeal to the younger generation by adapting the latest trends for that younger audience. General Mills needs to find the business, consumer, and international markets to produce what is needed to push it to the next level, which is to appeal to a younger audience and fan base of the company in order to gain customers to ensure their concept of customer intimacy that has been apart of their mission statement all along. From there, it is also recommended that in order to grab that younger audiences attention, they must conduct market research on what gets their attention the most in order to stay number one in the motorcycle industry.
(2010). Forbes places General Mills in top tier of worlds most respected companies. Retrieved April 25, 2010, from http://www.generalmills.ca/Gmi/NewsPage.aspx?NewsNumber=27
General Mills, Inc. -.