They are beginning to make better use of nurse and nurse practitioners as they are being integrated into the teams. They also have a lot of physician assistants that are being used in a lot of different areas. Turnover is very low. its abnormal for people to leave and when they do, many wind up coming back. That fact that people stay so long is significant to the success of the organization (Mahar, 2008).
Do they have an advantage?
The Mayo Clinic has one tremendous advantage that makes them so successful in the marketplace. This advantage is the fact that they are customer focused for high quality. Quality has the potential to give organizations in viable industries a competitive edge against their competition. By aiming to be the best in the category of experience, Mayo competes with a customer-focused, high-quality approach (Nelson, 10).
Quality often becomes a rubric for products and services of high status. Total quality is defined in many ways. Total quality management (TQM) is the total dedication to continuous improvement and to customers so that the customers needs are met and their expectations exceeded. Quality is a customer-oriented philosophy of management with important inferences for virtually all aspects of organizational behavior. Quality cannot be optimized, because customer needs and expectations are always changing, but it is rooted in highly successful organizations (Nelson, 10).
At the turn of the twentieth century, when the Mayo Clinic was founded, it was relatively unusual for patients to survive a hospital stay. Quite often they gave way not to the underlying ailment but to an infection that resulted from surgery. The Mayo brothers along with Franciscan sisters pioneered aseptic surgical techniques which meant that many more patients lived to tell their stories. And when they went home, they talked about their experience. Even today word-of-mouth approvals are the most important source of information that makes Mayo Clinic the top choice for diagnosis and treatment of serious diseases.
Stories in the news media rank second in authority, and physician recommendation, which is another kind of word of mouth, is third. With more than 90% of Mayo Clinic patients saying good things to their friends after a visit, it can be seen how quality is what makes them a market leader (How to Use Social Media: An Interview with Lee Aase of Mayo Clinic, 2009).
The Mayo Clinic is a well-known prestigious medical facility that specializes in treating hard to treat illnesses. They have gained such recognition by delivering high medical quality thru values such as the needs of the patient always come first and by coordinating the efforts of its entire group of doctors. Their main goal is to deliver high quality patient care. They have a culture in which the staff is trained to focus on delivering this very type of care. This focus on high quality is what gives Mayo the advantage that is has in the health care field. Those who receive treatment there have nothing but glowing reviews for the services that they received. Whenever you hear about someone needing treatment for a devastating illness or injury this is the first place that comes to mind because quality is very important in a time of great need. The entire organization is focused on providing the best medical treatment that they possibly can, which their focus being on the needs of the patient first and foremost.
About Mayo Clinic. (2010). Retrieved March 18, 2010, from Mayo Clinic Web site:
How to Use Social Media: An Interview with Lee Aase of Mayo Clinic. (2009). Retrieved March
19, 2010, from Open Forum Web site: http://www.openforum.com/idea-hub/topics/the-world/article/how-to-use-social-media-an-interview-with-lee-aase-of-mayo-clinic
Mahar, Maggie. (2008). What Makes the Mayo Clinic Different? Retrieved March 19, 2010,
from Taking Note Web site: http://takingnote.tcf.org/2008/10/what-makes-the.html
Nelson, Debra L. And Quick, James C. (2009)..