Ultimately, the it industry is already a constant presence within the lives of the modern day individual and it is expected to become even more preponderant in the years to come. The advertising organization as such does not afford not to penetrate the industry. If the company continually declines opportunities to advertise in the Information Technology and Communications industry, it would soon come to operate in a niche sector in which its chances for not only development, but very survival, would be significantly restricted.
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