He needs to be responsible, capable and trained on how to meet the goals of the Australian firm within the conditions imposed by the Indian society, community, economy and politics.
The forces of globalization have created a context in which economic agents are able to transcend boundaries and benefit from the comparative advantages of other regions. Traditionally, the number one benefit sought is cheap labor force, but economic agents are also seeking foreign destinations due to other reasons as well. Aside from financial savings, multinationals also transcend the boundaries of other states in order to gain access to a wider market share and as such retail more of their products and services to generate more revenues.
Leethal Fashion Accessories has decided to launch operations in India for both reasons. The firm has its products manufactured in the Asian country due to the cost efficiencies it generates, and in this situation, it also accepts the adjacent difficulties, such as cultural barriers or delays. The firm has nevertheless managed to become accustomed to working with India and the executive argues that it is even a highly positive solution to the business complexities for the simple reason that it also offers solutions for small businesses, whereas China is only focused on mass production.
Launching operations within the international arena is a highly complex and demanding decision, which raises a wide array of issues. The most important set is represented by the difference between the country of origin and the country of destination. These differences mainly pertain to the external environment and can be organized into four specific categories — political, economic, socio-cultural and technological. In order to succeed within a country, it is necessary to understand and adapt to its particularities.
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