This increase in reporting efficiency has led to more e-book publishers signing into the program (Isckia, 2009).
Supply Chain and Process Map
The following is a representation of the Amazon.com eDocs supply chain process map.
Amazon.com has over the last several years seen their eDocs business grow faster than their book business (Penenberg, 2009) and as a result have focused on streamlining the entire supply chain electronically, which is a core strength of this company. Figure 1 provides an overview of how Amazon.com has organized their IT systems to support and streamline their supply chain performance.
How Amazon.com supports the eDocs Supply Chain Electronically
(Penenberg, 2009) & IBM Global Services (www.ibm.com)
Initially having faced challenges over accurate reporting of sales and also keeping publishers interested in the program when payments were at times late (Penenberg, 2009), Amazon.com has been able to transform their eDocs program into a significant source of revenue. It is widely known in the publishing industry that ebooks are by far the fastest growing area of publishing. Now in its second generation and platform, Amazon eDocs is being responsive to suppliers and also enabling them to grow their online strategies as well. Where Amazon.
com continues to excel with their eDocs program the most however is with on-boarding smaller suppliers, opening up their global distribution channels to publishers who are highly unique and publish very specialized ebooks.
Peter Beisser. (2007, February). Ready to Print. Book Business, 10(1), 10-11.
De Young, N.. (2009). How Digital Content Resellers are Impacting Trade Book Publishing. Publishing Research Quarterly, 25(3), 139
Isckia, T.. (2009). Amazons Evolving Ecosystem: A Cyber-bookstore and Application Service Provider. Canadian Journal of Administrative Sciences, 26(4), 332-343.
Penenberg, A.. (2009, July). The Evolution of Amazon. Fast Company,(137), 66-72,74.
Small, independent publishers upload on avg. 4 — 10 titles a year
Large publishers average over 1,000 titles a year
Research & content aggregators avg 5K a year
eBooks uploaded using specific file description and coding so they can be automatically loaded to eDocs
All publishers can control digital cover of book
Amazon tracking number using on sales reports
Monthly Sales Results Posted on Publisher Portal
Real-time feedback on book comments and recommendations
Amazon does up-sell services strategy on books not doing well in their.